Deep Navy#071B32
Accent color and dark-theme surfaces
Home / Brand System
Identity & Guidelines
MN Identity Branding.
The design system behind Michelle Nguyen Studio — built the same way I'd build yours.
Logo
One Mark, Three Ways
Color System
Eight colors. One clear hierarchy.
The palette is built around warm editorial neutrals, precise contrast, and controlled accents. White and ivory create space; black and graphite establish hierarchy; Deep Navy supports accents and dark themes; red and champagne carry the studio signature.
01FoundationStructure & contrast
Midnight Black#111315
Primary ink and dark grounds
Graphite#555B63
Secondary text and supporting information
02SignatureRecognition & energy
Champagne#C8A86B
Logo color, fine rules, and premium highlights
Studio Red#8C0009
Primary accent, calls to action, and emphasis
03SurfacesSpace & clarity
Pure White#FFFFFF
Primary ground and maximum clarity
Soft Ivory#FAF8F5
Alternate ground and editorial warmth
Architectural Gray#E8E6E3
Borders, dividers, and quiet structure
Red leads. Champagne refines.
Use Studio Red for actions and priority messages. Champagne belongs in the logo, fine rules, icons, and premium details.
Let light grounds dominate.
Pure White is the primary canvas. Soft Ivory creates gentle section changes without making the interface feel boxed in.
Protect contrast.
Use Midnight Black for primary text and Graphite for supporting copy. Architectural Gray is structural, never a substitute for readable text.
Typography
Four Typefaces, Clear Roles
Headlines — Cormorant Garamond
Design with clarity and purpose
Body Text — Inter
Clean, readable, and simple for everyday reading.
Labels & Data — IBM Plex Mono
CATEGORY LABELS · YEARS · DATA POINTS
Signature Slogan — Allura
Sparking Creative Innovation
Brand Library Essentials
A system, not just a style.
These practical rules keep the identity recognizable across websites, presentations, reports, campaigns, social media, and print production.
Protect the mark
Preserve generous clear space and use only approved lockups. Never stretch, outline, recolor, rotate, or add effects to the logo.
Give every voice a role
Cormorant leads editorial display, Inter carries reading text, IBM Plex Mono organizes data, and Allura is reserved for the slogan or signature.
Use one visual language
Choose simple outline icons with consistent 1.5–2px strokes, rounded terminals, clear geometry, and no mixed filled-icon styles.
Quiet, tactile, intentional
Favor natural light, architectural space, premium paper, human detail, and restrained warmth. Avoid busy stock scenes and heavy filters.
Creative Direction
Editorial restraint
Confident contrast
Quiet luxury
Human clarity
Production ready
Brand in Application
Designed to feel consistent in the real world.
The identity moves from digital guidelines into tactile editorial pieces without losing its calm, premium character.
Brand System in Action
From strategy to a system people can use.
A strong identity is more than a collection of attractive assets. Every decision is connected, documented, and prepared to work consistently across print, web, presentations, and campaigns.
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01
Discover
Audience, goals, and context
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02
Define
Positioning, voice, and direction
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03
Design
Logo, color, type, and language
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04
Document
Rules, templates, and accessibility
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05
Deliver
Production-ready files and handoff
7Brand colors
4Typography roles
3Logo configurations
2Revision rounds
1Coherent system
Consistent by default
The same visual logic follows every customer and stakeholder touchpoint.
Accessible in practice
Contrast, legibility, and inclusive use are built into the system from the start.
Ready to scale
The identity stays useful as teams, platforms, audiences, and needs grow.
Every Brand Project Includes
Standards that don't need to be negotiated
Baked into every brand identity engagement — no template shortcuts, no add-ons for the things a real brand system already needs.
- Custom logo & wordmark — no templates
- Full color palette & typography system
- Print & digital brand guidelines
- Direct communication with the designer
- Business card & stationery layouts
- Social media profile & template kit
- Two rounds of revisions included
- Handoff files ready for print & web